In the position of the E-commerce manager at Nanushka your goal is to define the roadmap to develop a best-in-class ecommerce capability that drives significant and profitable business growth.
We’re looking for someone who works well in a fast-paced, rapidly changing environment with proven project management skills. You must be detail-oriented, creative and passionate about growth, marketing, technology and customer satisfaction. Above all else, we’re looking for someone that can intuitively grasp and apply the appropriate design and functionality of the Nanushka website, who will possess a broad business acumen, and can operate with an entrepreneurial mindset.
The company is committed to an ambitous expansion plan which involves investing in online sales as a key component of it’s multi-channel sales strategy. The company is looking to significantly invest in its online presence in the coming 12-24 months.
The role will involve taking ownership of the online store and working closely with the CEO of the company.
Develop and oversee the execution of all online marketing programs and initiatives to drive sales and profits including: Paid search, SEO, email marketing, affiliate marketing, retargeting and online analytics
You will manage all external agency usage whilst ensuring cost effective methods of digital marketing are utilised effectively. You will work in a target driven environment providing weekly updates focused around the relevant KPIs.
Managing and maintaining the website’s uplift file, maintenance checks and resolving bugs accordingly.
Taking ownership of the promotional calendar. Identifying promotional opportunities and regularly reviewing the enticement offer.
Develop junior members of the department including interns, and working closely alongside the operations department.
Independently managing the promotional and operational e-commerce budget.
Ensuring all product imagery and copy is enticing, accurate and on brand.
Define and deliver upon all sales objectives; ensure maximum cost efficiencies and balanced spending are consistently achieved; track and ensure accurate budget forecasting, program ROI and benchmark identification
Drive qualified traffic and sales with CRM and cross-channeling strategies
Develop and oversee the Nanushka customer experience to increase engagement and conversion rates; drive revenue and profitability
Manage online store initiatives such as user-experience and analytics; product descriptions, photos, cross & up selling, product reviews, etc.
Develop and oversee measurement strategy to track the performance of all online marketing programs; design test strategies and refine creative assets to optimise results
Develop and manage customer retention strategy and programs to achieve revenue and profit growth targets
Perform research and segmentation studies to determine key consumer targets, insights, needs, wants and behaviors
Develop monthly, quarterly and annual marketing budgets and forecasts for revenue, margin and expenses; recap and analyze business results versus plan
Identify and implement new opportunities to drive sales, visibility and efficiencies, including site functionality and design
Provide structure and manage evolving development team operations, roles and responsibilities and systems/tools to support the needs of the organisations growth
Identify and implement modifications to improve the existing platform or assist in sourcing new solutions
Work with merchandising team to understand products, promotions, and key selling dates to ensure the appropriate assortment is available online and at the right time
Bachelor’s Degree in Marketing or other Business Administration field
3+ years relevant ecommerce and technology experience
1+ years relevant fashion and apparel industry experience
Proven business skills including analytical thinking, financial acumen, creativity and innovation
Demonstrated passion for multi-channel retail, technology, ecommerce, design, and marketing
Demonstrated ability to leverage web analytics, platforms, and resources to drive results
Ability to recognize and anticipate business trends and opportunities and respond quickly
Interpersonal skills including collaboration, communication, and customer focus
Understanding of merchandising operations and buying
Strong leadership skills that inspire talent to become their best
Demonstrable history of increasing online sales, conversion and traffic
Experience using Shopify is preferred
Good working knowledge of front-end graphic conventions – and an ability to understand and adhere to the brand’s visual identity. Must have at least a basic knowledge of Photoshop, Adobe Illustrator or similar package.